Brand guidelines.
Three inks on warm paper. The hoopoe, the type, and the colour codes sit here so you can use them as they are.
The hoopoe
The full colour hoopoe on paper. The white head on dark stock. Do not redraw the bird.
Colour
Four values on paper, and the same four on the dark stock. Click a code to copy it. Text is always near-black (or cream on dark). Orange never sets a sentence.
Paper (default)
Dark stock
Fraunces and Source Sans 3
Titles are Fraunces at weight 540, optical size 144, SOFT 100, WONK 0. Nothing in Fraunces below 24 pixels. Body and UI are Source Sans 3, 16 pixels for running text.
Say more. Type less.
Speaking is the most natural thing you do. Kalam lets your words keep up with your mind, on your computer or in the cloud, whichever you like.
3px, a key plate, a misprint
Corners are 3 pixels, not pills. A primary action is key ink with an orange offset. A secondary action is a hairline with a green offset. Cards take the same 3px and a 1.5px key edge.
What the brand is not
- Teal #4ABBC7, or the old cinematic dark #08090C.
- Pill-shaped buttons, glass blur as a page, or a boxed logo.
- Instrument Serif, Inter Tight, or a new display face.
- Orange as body text. Green as a large flat fill by itself.
- “For your desktop.” Write “for your computer”, “for you”, or “on your computer”.